CASE 1
Good to go
The project was about creating a digital solution that enhances the experience of a guilty pleasure. The application that was developed targets the guilty pleasure of traveling. It focuses on how the user can travel more environmentally friendly and at the same time make visible all the positive impact that the user’s decisions has had on the local population and the environment.
Explorative prototyping
By involving users in the early stages of design, I have strived to create solutions that truly meet their needs and desires. Iterations were central to refining concepts and functionality. Users were involved by using different explorative prototypes from which I gained important insights about peoples’ behavior and feelings about their guilty pleasures. The prototypes were followed up by a short interview to gain deeper insights. These insights have been instrumental in identifying guilty pleasures and guiding design decisions throughout the process.
Interaction map
Insights were visualized with an interaction map.
Role prototype
A role prototype was developed to simulate the user’s interaction with the system. It helped to visualize the user journey and identify potential obstacles. By testing this prototype on users, certain difficulties were detected. Adjustments to functions and flows were then made to improve the user experience.
Look & feel prototype
A look & feel prototype was created to test the visual and emotional aspect of the design. By creating an aesthetically pleasing and intuitive layout, the user’s reactions and engagement were tested. Feedback from tests has led to adjustments in color schemes and typography to optimize the user experience.
Result
Through user testing and iterations, I have designed an application for more sustainable traveling and achieved an improved user experience. It was an academic assignment and the application has not been implemented.
